Here we collect blogs, articles and thoughts on the industry and what we do. Some from Craft, some from our wider family. Send us your thoughts. We’re always looking for more.
02/07/2024
Why a consistent tone of voice is a like a stick of rock
25/06/2024
The importance of brand voice
24/06/2024
The curse of knowledge
18/06/2024
The danger of pigeonholing
17/06/2024
Do Copywriters Need AI? Or does AI Need Copywriters?
14/06/2024
Don’t Bury Your Brilliance
13/06/2024
Consistent messaging: how Nike just do it, and Reebok don’t
11/06/2024
The importance of copy in branding
03/06/2024
What is a copywriter?
31/05/2024
How to ruin a CRM email
30/05/2024
AI copywriting. Putting the art into artificial intelligence.
29/05/2024
Without a consistent brand voice, your branding money is wasted.
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