Here we collect blogs, articles and thoughts on the industry and what we do. Some from Craft, some from our wider family. Send us your thoughts. We’re always looking for more.
11/06/2024
The importance of copy in branding
03/06/2024
What is a copywriter?
31/05/2024
How to ruin a CRM email
30/05/2024
AI copywriting. Putting the art into artificial intelligence.
29/05/2024
Without a consistent brand voice, your branding money is wasted.
BA vs Ryanair: what difference does brand voice make?
15/05/2024
Copywriting: why we need our rough edges and human frailties
08/05/2024
Are you being transpicuous enough?
30/10/2023
Navigating the Nuances of Brand Tone
02/10/2023
Words at Work: How Tone Can Make or Break Corporate Culture
Lost in Translation: When Brand Messaging Loses its Meaning
Why Good UX Copywriting is Good for Business
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