Here we collect blogs, articles and thoughts on the industry and what we do. Some from Craft, some from our wider family. Send us your thoughts. We’re always looking for more.
29/05/2024
BA vs Ryanair: what difference does brand voice make?
15/05/2024
Copywriting: why we need our rough edges and human frailties
08/05/2024
Are you being transpicuous enough?
30/10/2023
Navigating the Nuances of Brand Tone
02/10/2023
Words at Work: How Tone Can Make or Break Corporate Culture
Lost in Translation: When Brand Messaging Loses its Meaning
Why Good UX Copywriting is Good for Business
14/09/2023
The Perils of Poor UX Copy
04/09/2023
Who Are You Talking To?
14/08/2023
One at a Time
13/03/2023
How to Stand Out in a World Gone Good
Changing the World One Tagline at a Time
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