Security & Safety Things
Client
Industry
Tech
Services
Content Content Strategy Copywriting Tone of voice UX
www.securityandsafetythings.com
Security & Safety Things is changing what security cameras are capable of. By adding apps to cameras, S&ST is revolutionising cameras the way Apple revolutionised smartphones.
We worked with the team at S&ST to help them define their offering and develop a coherent way of talking about what they did. Together we made the potentially confusing world of IoT and AI-enabled cameras seem simpler and more approachable.
We developed a brand tone of voice, brand site and various launch documents to help Security & Safety Things lead its IoT revolution.
Straight away, we saw Craft’s work ethic and can-do attitude. There have been many big projects where we needed support and this took a lot of weight off our shoulders and meant we could concentrate on more strategic decisions driving the projects. Andrew Penfold Digital & Content Marketing Manager, Security & Safety Things
Andrew Penfold
Digital & Content Marketing Manager, Security & Safety Things
All our projects start with a conversation. Maybe you’re not entirely sure what you need, that’s fine, we’re happy to explore it with you.