Here we collect blogs, articles and thoughts on the industry and what we do. Some from Craft, some from our wider family. Send us your thoughts. We’re always looking for more.
23/01/2023
What You Do Vs. What Your Customers Think You Do
16/01/2023
How to write a winning brand manifesto
10/01/2023
Dr TechSpeak, or: ‘How I Learned to Unlearn and Get More Sales’
12/12/2022
Journey to the Centre of Your Brand
05/12/2022
What is Brand Narrative?
08/03/2022
How to Craft a Unique Tone of Voice
08/02/2022
Why Economy in Writing is Important
03/02/2022
Will AI Copywriters Replace Humans?
19/01/2022
Tone of Voice Is Not a Trend
Social Media Copywriting: Write How People Speak
20/12/2021
If You Don’t Succeed at First…
14/12/2021
What is Transcreation and Why Does it Matter?
We’re going to open a writing centre for kids here in Madrid. A place that uses words and stories to build self-confidence, stoke self-respect and fire imaginations.
All our projects start with a conversation. Maybe you’re not entirely sure what you need, that’s fine, we’re happy to explore it with you.