We’re Craft Words. A team of experienced copywriters hell-bent on digging into your brand and unearthing your brilliance.
We go deep into who you are and what you want to say, developing stand-out brand messaging that gets you seen.
What about us? We’ve delivered exceptional work for the most iconic brands, including writing Apple Retail’s tone of voice, crafting copy for stacks of Nike campaigns, creating CRM work for Microsoft, sharpening the UX copywriting at Zalando, updating brand messaging for Hitachi, building a content strategy for Allianz, writing thought-provoking white papers for HP. And so much more.
This is our motto and the attitude that informs everything Craft Words does for our clients. Our job is to unearth what it is that makes your product or service brilliant and make sure it’s communicated loud and clear. It’s often easier for us to see with greater clarity what makes a brand special than it it is for those who live with it day today, close up. We help you stand back and see the bigger picture: why you exist, why customers or clients should choose you, and remind you why you began in the first place. This exercise is not only good marketing; helping to clarify and distinguish your brand in the marketplace. It can also be inspiring for you, and help rekindle the passion and focus in your own organisation.
See what we think and check out some of our work here.
Want to get the cut of their jib? Ask about their creative process. Here are three words that sum up how we tackle everything from the most challenging client brief to our pub-quiz team name (ours is the Craft-y Bar Stewards, by the way).
And as we’re all about helping others shine, we wrote each other’s profiles too.
Paul steers the ship, works with clients, directs the work.
Stephane keeps the wheels turning, herds cats.
Tom writes cracking copy, develops concepts.
Anna writes top copy, has ideas.
Adam has awesome ideas, shoots and edits film.
Gary leads the copy team, writes stuff.
We work with experts in many other fields to offer you a more complete service. It’s a growing family, but here are just a few of the extra skills we offer.
Branding and Design
Orangery Creative We’ve been working with Orangery since 2017. From the very beginning it’s been a productive and enriching relationship and we’ve produced some lovely work together. It’s a joy to collaborate with such talented and genuinely caring people.
Presentation Design
Six Miles High After more than 15 years at Apple, Mark Robson set up his own growing design studio. Mark is a great design professional with an eye for detail and an ear for listening. If you need your next presentation to look amazing, you need Six Miles High.
Online Training
DOMĚSTIKA community Paul’s been involved with the creative community at DOMĚSTIKA since 2019. His two bestselling DOMĚSTIKA workshops are available now – Writing for Social Media* and Developing a Tone of Voice. Look out for more. Since 2019, Paul has also taught Digital Copywriting as part of the Masters in Visual and Digital Media program** at Madrid’s IE Business School***. * over 30,000 students, 98% positive reviews ** received teaching excellence awards in 2020, 2021, 2022 *** voted sixth best Business School in the world by Forbes as of 2019