Sharpening EMEA Comms

Client

Apple Retail

Industry

Retail

Services

Copywriting Tone of voice Training Content Strategy

Apple Retail promises a customer experience like no other. Our mission was to consistently improve the communications that drive that experience.

Really sorry, but we can’t show any Apple work here. But we can say we had an amazing four years helping the world’s most respected brand define its retail tone of voice, find new ways to engage its global retail employees and sharpen its internal communications, particularly around iPhone launch.

Paul is a true wordsmith. He is never satisfied with ‘good enough.’ It was a pleasure to work with—and be inspired by—someone constantly seeking experts and experiences to hone his craft.

Anita Stubenrauch

Senior Content Manager, Apple

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Sharpening EMEA Comms

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