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Apple Retail

Sharpening EMEA Comms


Apple Retail




Copywriting Tone of voice Training Content Strategy

Apple Retail promises a customer experience like no other. Our mission was to consistently improve the communications that drive that experience.

Really sorry, but we can’t show any Apple work here. But we can say we had an amazing four years helping the world’s most respected brand define its retail tone of voice, find new ways to engage its global retail employees and sharpen its internal communications, particularly around iPhone launch.


Some lovely words from our clients…

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All our projects start with a conversation. Maybe you’re not entirely sure what you need, that’s fine, we’re happy to explore it with you.