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Dunlop Sports

Unleashing the New SX Racket


Dunlop Sports





Hitting a shot with un-returnable spin, but one that lands exactly where you want it to is a powerful weapon for a tennis player. The new SX racket gives players game-changing spin on their shots.

We partnered with the team at Orangery Creative, to tell the product story of the new SX racket through an integrated campaign. Our aim was to tell the product story by showing how it can help players hit shots with more spin and control.

The SX campaign comprised film, print and banner ads, teaser landing page, web page, seeding box and POS marketing assets. All helping to tell the story of the SX racket.


Some lovely words from our clients…

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