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Brand Messaging

Transform lifeless tech-talk into head-turning messaging that makes people care.

At Craft Words we’re more than just copywriters. We’re clear thinkers. Because, it’s getting clarity on your brand’s purpose that leads to the good stuff. The copy that makes others jealous.

For your brand to thrive, any old words won’t do. You need words that capture the essence of who you are and speak to your audience in a way they can’t resist. At Craft Words, this is exactly what we write.

Why choose our copywriting services?

Gold in them hills?

We may have worked with brands like yours, but they’re not you. Each brand is different. So we never assume.
Instead we give your brand our undivided attention.

And we go hunting for your buried brilliance. The gold hidden under mounds of mild messaging that will set you apart. Whatever it is, we’ll find it and express it with clarity.

And that’s what it’s all about. Articulating why your brand matters in a way that matters.

Crystal clear

Yes, what you sell might be complex – but this doesn’t mean your messaging needs to be.

We’re experts at taking complex ideas and turning them into clear, concise, and easily digestible concepts and copy. Without the jargon, your brand can breathe.

You name it, we write it.

Well, within reason. If you need brand copywriting, creative copywriting, website copywriting, UX copywriting, thought leadership articles, that sort of thing – then hello.

But if you’re after cheap blog content – then sorry, we’re not a content mill.

Let’s put it into words for you

We’re always happy to chat through our copywriting services and discuss what you need. Just call or send us an email and we’ll take it from there.

Let’s chat

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Who we’ve helped

Nike

Marking Football History

Atlético Madrid vs FC Barcelona Femenino had the highest attendance for any women’s match in history. Nike asked us to celebrate this watershed moment on its global social channels. Women’s football is on the rise. And Nike wants to drive that charge. So when Atlético Madrid vs FC Barcelona Femenino…
Find out more

Other services

But don’t just take our word for it…

Reliably supported our product teams with great copy, but also essential in setting up foundations for voice & tone and other content guidelines.

Hertje Brodersen

Head of Design ∙ Experience Strategist, Zalando

Tone of voice and brand challenges resolved via well-crafted words across all channels, to get you and your brand, business or organisation wherever you wish to go.

Liam Morgan

Cogs

Paul is one of the most insightful writers I’ve worked with. He’s a strong and proactive creative whose infectious enthusiasm and forethought have driven many global campaigns to success. I couldn’t recommend Paul more highly.

David Clarke

Executive Creative Director, Huge

Straight away, we saw Craft’s work ethic and can-do attitude. There have been many big projects where we needed support and this took a lot of weight off our shoulders and meant we could concentrate on more strategic decisions driving the projects.

Andrew Penfold

Digital & Content Marketing Manager, Security & Safety Things

Very professional and knowledgeable. I had a great experience working with Craft Words organizing communications training for the Digital Impact Alliance. They customized each workshop to our specific needs and industry, and were adaptable as new things came up. Our team had a lot of fun during the sessions and learned new strategies and techniques for writing and presenting.

Arielle Diamond

Senior Communications Manager, Digital Impact Alliance (DIAL)

Paul exemplifies the best elements in a writer: he’s constantly looking for inspiration, and maintains a childlike sense of wonder for new things. His appetite for all things literary is humbling and he’s the nicest guy you’ll ever meet.

Ben Oliver

Vice President, Creative and Original Content at RFRSH Entertainment / Blast Pro Series / Astralis / Origen

Paul just gets it. He elevates content to the next level. He’s a talented writer, creative and a very clever communicator. And he’s great to work with – hard working, passionate and extremely humble.

Anna Murphy

Content Manager, PepsiCo

Everything you could ask for. On brief, on time and always looking to improve the work. Highly recommended.

Raul Balreira

Digital Project Manager, Tribal Worldwide London

Craft Words patiently worked with us to have a deep understanding of our history, our purpose, our values, our successes and failures. They then translated that work into authentic stories and positioning which truly reflect who we are. We are very grateful to work with them.

Alex Olmedo

Co-Founder, Fast-Track

Paul knows his audience. One of his sayings has become a team mantra – ‘Your audience always has an opinion. Start there.’

Anita Stubenrauch

Author of Apple’s Credo

Really friendly, talented and experienced copywriters. We’ve worked together on several projects for Nike EMEA and Global – extremely easy to collaborate with.

Jorge Cumbre

Unseen

Paul is a true wordsmith. He is never satisfied with ‘good enough.’ It was a pleasure to work with—and be inspired by—someone constantly seeking experts and experiences to hone his craft.

Anita Stubenrauch

Senior Content Manager, Apple

We recommend Craft Words to anyone who wants to find their voice and put personality to a brand.

Simon Croft

Founder and CD, Orangery

It was a pleasure to work with Paul. His great collaborative mindset and professionalism push the deliverable to the next level. He’s a great content strategist, writer and thinker who asks insightful questions to push the design. I’ve never worked with a writer who influences design so much.

Seisho Manabe

Director, Frog Design

Let’s chat

Your products and services rock.
But no one knows.
Don’t bury your brilliance. Be heard by the people who matter.
Let’s sharpen up your social skills and get you noticed.

Get in Touch