Tone of voice

It’s not only what you say, but how you say it.

Even the most thrilling of subjects fall flat if the tone’s off. This is why your tone of voice is critical. It’s the life behind your brand.

We’ll find your unique brand voice and verbal identity – one that resonates with your audience. So we can help your teams write consistently for your brand.

What is tone of voice?

Simple, it’s the personality and style that comes through in your writing. It’s about word choice, expressing your brand’s character and the emotions you evoke in your audience. As a result your copy becomes less about selling and more about connecting. 

Three reasons you need a tone of voice

Any brand that’s made it big, has a distinctive voice. They’re comfortable with how they talk and know how to get the best from what they say. A great tone of voice will give you:

Authenticity: Your audience needs to connect with your brand on a personal level. They need to feel good about you, to trust you, so they can build a relationship with you. 

Engagement: Capture your audience’s attention and keep them interested in what you have to say. Bland brands lose customers. 

Consistency: When your brand voice is solid across all your communications, you’ll reinforce your brand identity. One mis-step with your tone of voice and you’ll be splashed all over social before you can say #shame. 

Speak with confidence

We’re always happy to chat through our tone of voice service and figure out what you need.

Let’s chat

When you give us your email address, you agree to our Privacy Policy. We cool?

Who we’ve helped

Nike

Marking Football History

Atlético Madrid vs FC Barcelona Femenino had the highest attendance for any women’s match in history. Nike asked us to celebrate this watershed moment on its global social channels. Women’s football is on the rise. And Nike wants to drive that charge. So when Atlético Madrid vs FC Barcelona Femenino…
Find out more

But don’t just take our word for it…

Let’s chat

Your products and services rock.
But no one knows.
Don’t bury your brilliance. Be heard by the people who matter.
Let’s sharpen up your social skills and get you noticed.