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Content and thought leadership

Getting your big ideas out there

This is your gateway to a world of insightful content that explores the trends and innovations in your industry. It’s about using well-researched, well-written material to position you as intellectual frontrunners. A brand people look to for inspiration.

What is it?

It’s the pursuit of knowledge, innovation, and sharing expertise without trying to sell anything. Thought leadership is about being an authority in your field and contributing to conversations. 

Why is it important?

Here are three things thought leadership does for your brand. 

Influence: It establishes your credibility and authority.

Networking: It creates opportunities for meaningful connections with like-minded experts in your field.

Growth: It enhances your own brand development and opens doors to exciting opportunities.

Ready to lead?

We’re always happy to chat through our thought leadership service and figure out what you need. Every brand is different but our focus is to bring out the best in yours by getting under its skin. Our motto is don’t bury your brilliance. That means uncovering what makes your brand special and helping you create content that supports your positioning, even when it isn’t an overt sales message.

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Who we’ve helped

Nike

Marking Football History

Atlético Madrid vs FC Barcelona Femenino had the highest attendance for any women’s match in history. Nike asked us to celebrate this watershed moment on its global social channels. Women’s football is on the rise. And Nike wants to drive that charge. So when Atlético Madrid vs FC Barcelona Femenino…
Find out more

Other services

But don’t just take our word for it…

Paul exemplifies the best elements in a writer: he’s constantly looking for inspiration, and maintains a childlike sense of wonder for new things. His appetite for all things literary is humbling and he’s the nicest guy you’ll ever meet.

Ben Oliver

Vice President, Creative and Original Content at RFRSH Entertainment / Blast Pro Series / Astralis / Origen

Paul is a true wordsmith. He is never satisfied with ‘good enough.’ It was a pleasure to work with—and be inspired by—someone constantly seeking experts and experiences to hone his craft.

Anita Stubenrauch

Senior Content Manager, Apple

Really friendly, talented and experienced copywriters. We’ve worked together on several projects for Nike EMEA and Global – extremely easy to collaborate with.

Jorge Cumbre

Unseen

Paul just gets it. He elevates content to the next level. He’s a talented writer, creative and a very clever communicator. And he’s great to work with – hard working, passionate and extremely humble.

Anna Murphy

Content Manager, PepsiCo

Craft Words patiently worked with us to have a deep understanding of our history, our purpose, our values, our successes and failures. They then translated that work into authentic stories and positioning which truly reflect who we are. We are very grateful to work with them.

Alex Olmedo

Co-Founder, Fast-Track

Straight away, we saw Craft’s work ethic and can-do attitude. There have been many big projects where we needed support and this took a lot of weight off our shoulders and meant we could concentrate on more strategic decisions driving the projects.

Andrew Penfold

Digital & Content Marketing Manager, Security & Safety Things

Very professional and knowledgeable. I had a great experience working with Craft Words organizing communications training for the Digital Impact Alliance. They customized each workshop to our specific needs and industry, and were adaptable as new things came up. Our team had a lot of fun during the sessions and learned new strategies and techniques for writing and presenting.

Arielle Diamond

Senior Communications Manager, Digital Impact Alliance (DIAL)

We recommend Craft Words to anyone who wants to find their voice and put personality to a brand.

Simon Croft

Founder and CD, Orangery

Paul knows his audience. One of his sayings has become a team mantra – ‘Your audience always has an opinion. Start there.’

Anita Stubenrauch

Author of Apple’s Credo

Tone of voice and brand challenges resolved via well-crafted words across all channels, to get you and your brand, business or organisation wherever you wish to go.

Liam Morgan

Cogs

Everything you could ask for. On brief, on time and always looking to improve the work. Highly recommended.

Raul Balreira

Digital Project Manager, Tribal Worldwide London

Reliably supported our product teams with great copy, but also essential in setting up foundations for voice & tone and other content guidelines.

Hertje Brodersen

Head of Design ∙ Experience Strategist, Zalando

It was a pleasure to work with Paul. His great collaborative mindset and professionalism push the deliverable to the next level. He’s a great content strategist, writer and thinker who asks insightful questions to push the design. I’ve never worked with a writer who influences design so much.

Seisho Manabe

Director, Frog Design

Paul is one of the most insightful writers I’ve worked with. He’s a strong and proactive creative whose infectious enthusiasm and forethought have driven many global campaigns to success. I couldn’t recommend Paul more highly.

David Clarke

Executive Creative Director, Huge

Let’s chat

Your products and services rock.
But no one knows.
Don’t bury your brilliance. Be heard by the people who matter.
Let’s sharpen up your social skills and get you noticed.

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