Training and workshops

Word empowerment at work

Training and workshops. From the external perception of your brand to the everyday culture in your business, words shape the lot.

All of your brand comms – even your preferred email sign-off – they’re all underpinned by words. Obvious we know, but often overlooked. And these words impact people’s feelings. They’re the difference between a smooth user flow and a ruined customer experience. They’re how you motivate an employee and keep your team productive.

So it’s important to make sure you’re always using the right words. 

Take control of your brand

Our brand messaging and tone of voice training can give you control over how your brand is perceived and get people excited about it. 

What we’re offering: 

  • Tailored, interactive training workshops
  • No Death by PowerPoint – it’s enjoyable and interactive
  • Messaging insights and the copy to go with them
  • Word empowerment for your people

Training workshops

Our fun, engaging training workshops help your teams write consistently clearer, more natural and more effective copy. Whatever your audience and whatever your objectives. These are our most popular training workshops:

Write (even) better at work
All of us write at work – emails, presentations, proposals. So let’s make sure everything we write is clear, concise and engaging. We’ll help your teams master the art of simple and effective communication. And we’ll do it in a way that’s fun.

Writing for social media
Social can be huge for your brand. But writing for social media can be tricky with tight space limits and different approaches for different platforms. We’ll help you understand how to write social copy that’s engaging, clear, and consistent.

Find your (verbal) identity
Your external and internal brand voice is a key part of how you’re perceived. We can help you understand the benefits of verbal identity in everything your business writes. We’ll show your teams how to make sure all the words they write stay on brand. So you can build a stronger identity.

Want something just for you?
No problem. We can present in person or online, with a personalised session. Then we’ll keep working with you to review the writing your teams produce and make sure the lessons you’ve learned are shining through in all you do.

Why choose Craft Words?

We have deep expertise in brand messaging, tone of voice, copywriting and all the thinking that underpins those things. All this filters down into our practical, fun workshops. 

We’re always happy to chat through our training and workshops service and figure out what you need.

Let’s chat

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Who we’ve helped

Nike

Marking Football History

Atlético Madrid vs FC Barcelona Femenino had the highest attendance for any women’s match in history. Nike asked us to celebrate this watershed moment on its global social channels. Women’s football is on the rise. And Nike wants to drive that charge. So when Atlético Madrid vs FC Barcelona Femenino…
Find out more

But don’t just take our word for it…

Let’s chat

Your products and services rock.
But no one knows.
Don’t bury your brilliance. Be heard by the people who matter.
Let’s sharpen up your social skills and get you noticed.