Without a consistent brand voice, your branding money is wasted.

It’s a very easy mistake to overlook a consistent brand voice, and to imagine all branding elements are visual. The obvious aspects are your logo, colours, visual style (photography, illustration), typography and iconography.

But how a brand speaks is equally, if not more important.
Get that wrong and you may as well burn the money you’re planning to invest in your brand.

Ah, you’re probably thinking – they would say that wouldn’t they? But think about it. Your brand voice is what sits at the core of your offering. It informs every element. Starting here makes for a much better brief when creating your visual elements. 

After all, what is the target your designer is aiming at? How will you know if the logo options they show you are right, if you’re unable to articulate what your brand stands for? 

Let’s face it, branding isn’t cheap.

The best way to keep costs racking up, and up, and up, is to take the approach of “I’ll know it when I see it”. And we’ve heard that waaaaay too many times.  

Investing time and money in a consistent brand voice from the very start of your branding project ensures you get your ducks in a row, your head straight, and everyone on the same page. 

If you express yourself as dynamic and youthful, your visual brand elements should express that. If you decide you’re reassuring, conservative and calm, they’ll be very different. 

But you won’t know what’s right for your brand unless you put the work into it, or hire the right expertise. 

Companies and organisations spend between thousands, and hundreds of thousands on their branding. Not including copy and a consistent brand voice can be an expensive oversight.

Funnily enough, it needn’t be that expensive to get right. You’d be surprised how quickly a skilled team of copywriters can uncover your brand essence and provide you with an inspiring platform for your brand. 

One on which you can build the entire architecture of your brand, sub brands, website, signage, uniforms… the whole nine yards. 

Ignoring its importance can leave you struggling to articulate the driving logic behind the way you look and sound. As you grapple with maintaining consistency across channels. As you wish you’d thought about the words first. 

In the long run, hiring professional copywriters will cost you much less than a cheaper option.