Insights
22/07/2024
Looking for a copywriting agency in London? We’re not surprised. London is a world class centre for all kinds of creativity, not least copywriting. Film, theatre, music, fashion, design. Whatever you need, it’s here. Any company that’s part of this vibrant culture is richer for it. Craft started here. In fact, it was the only place we’d have considered setting up shop. Although today, we’re based not only in the UK but Spain too.
London attracts the very best talent, from all over the country (and from other countries too). Of course, when it comes to English copywriting, it’s good to know your writers are native English speakers. Craft uses the best, the most experienced and the most professional British writers who write the most fluent, seductive and entertaining copy. Frankly, you don’t get that when you outsource to Asia or use ChatGPT.
This is our motto and something we take to heart when approaching any brand. Our copywriters in London and around the UK spend time getting under the skin of our clients’ businesses to uncover just what it is that makes them special and why customers should choose them.
While some copywriting agencies might just write – or tidy up – what you want them to write, we go deeper into what makes you tick. It makes a huge difference to our ongoing work with you. Once we’ve agreed on the central themes that underlie your organisation, all the different channels of communication can join up and have common characteristics that add up to an overarching brand narrative.
We write British English. It’s our mother tongue and what we speak, day in, day out. That means we use idiom, nuance, and every rhetorical device known to native speakers. This inside-out knowledge ensures we create copy that truly connects, not just on a rational and sales level but on an emotional one too. It means that readers feel your brand ‘gets’ them, speaks their language (literally), and is likeable, relatable and real. Of course, we can also adapt to write in American English when required, and often do for our international clients. We monitor this with style guides and copywriting guides.
If you’re looking for a copywriting agency in London might we humbly suggest that Craft Words has got your back? We offer unrivalled expertise, deep understanding and a very approachable collaborative ethic. Our job is to make your life easier by giving you one less thing to worry about. We very quickly become trusted partners and a reliable extension of your marketing team. We do this by putting in the time to properly understand your personality, marketplace and ambitions so that everything we write on your behalf is crafted to build your brand in a competitive world.
Craft words have been behind the success of many well-known brands in tech, education, alcohol, automotive, healthcare, insurance and more. We’ve worked for Nike, Apple and HP. We’ve helped huge mega corps and fresh startups. Whatever industry your brand is in, we want to help you reach the next level of success, not just here in London and the UK but on the world stage.
If you’re looking for a copywriting agency in London that truly gets it and is a useful ally to have on your side, we should talk. To get in touch email hi@craftwords.com.
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All our projects start with a conversation. Maybe you’re not entirely sure what you need, that’s fine, we’re happy to explore it with you.