Telefonica Wholesale
Client
Industry
Tech
Services
Content Copywriting CRM White papers
www.globalsolutions.telefonica.com/en/solutions/wholesale/
Telefonica Wholesale is the division of Telefonica that sells its services to other networks. They work alongside partners to provide tailored solutions to their needs whether they’re an operator, a mobile network operator (MNO), mobile virtual network operator MVNO, a wholesale carrier or any other type of business that needs their help. The challenge for Telefonica Wholesale has always been around communicating the complex, and engaging a business audience. So they asked Craft Words to help.
Craft offers great experience in working with clients with similar challenges in getting across technical information. Like the tech organisation SNGULAR, and the IoT pioneer Pycom as well as Hitachi, Microsoft, Seagate, T-Mobile, and O2. Our skill is in communicating technical information in a human way, while understanding the distinct personality of each brand and how it speaks.
Telefonica works with lots of non-native English speaking clients. So it was important to write in a way that was clear to anyone for whom our mother tongue wasn’t their first language. It also needed to avoid regional idioms and phrases that wouldn’t translate easily into the languages we were targeting.
To ensure we were truly speaking the language of Telefonica’s business customers we spent a lot of time immersing ourselves in their products and marketplace. We read a lot, spoke to a lot of customers, took a deep dive into the content, and asked our clients a lot of questions. Pretty soon we’d become subject matter experts – and frankly, quite nerdy on the subject
The result was that when we came to write about the products and services Telefonica Wholesale provides to its business customers, we could offer a unique balance. We’d gained a great deal of insider knowledge, and when this was put together with our facility for simplifying the complex into engaging and motivating copy, the result thrilled our client. Communicating the complex doesn’t have to be (and actually never should be) complex, and our direct on-brand copywriting proved it’s possible to get across a lot of technical information in a friendly, digestible way.
Find out how Craft Words communicate the complex in human terms.
We recommend Craft Words to anyone who wants to find their voice and put personality to a brand. Simon Croft Founder and CD, Orangery
Simon Croft
Founder and CD, Orangery
Paul is one of the most insightful writers I’ve worked with. He’s a strong and proactive creative whose infectious enthusiasm and forethought have driven many global campaigns to success. I couldn’t recommend Paul more highly. David Clarke Executive Creative Director, Huge
David Clarke
Executive Creative Director, Huge
Tone of voice and brand challenges resolved via well-crafted words across all channels, to get you and your brand, business or organisation wherever you wish to go. Liam Morgan Cogs
Liam Morgan
Cogs
Paul knows his audience. One of his sayings has become a team mantra – ‘Your audience always has an opinion. Start there.’ Anita Stubenrauch Author of Apple's Credo
Anita Stubenrauch
Author of Apple's Credo
Craft Words patiently worked with us to have a deep understanding of our history, our purpose, our values, our successes and failures. They then translated that work into authentic stories and positioning which truly reflect who we are. We are very grateful to work with them. Alex Olmedo Co-Founder, Fast-Track
Alex Olmedo
Co-Founder, Fast-Track
Straight away, we saw Craft’s work ethic and can-do attitude. There have been many big projects where we needed support and this took a lot of weight off our shoulders and meant we could concentrate on more strategic decisions driving the projects. Andrew Penfold Digital & Content Marketing Manager, Security & Safety Things
Andrew Penfold
Digital & Content Marketing Manager, Security & Safety Things
Paul is a true wordsmith. He is never satisfied with ‘good enough.’ It was a pleasure to work with—and be inspired by—someone constantly seeking experts and experiences to hone his craft. Anita Stubenrauch Senior Content Manager, Apple
Senior Content Manager, Apple
Really friendly, talented and experienced copywriters. We’ve worked together on several projects for Nike EMEA and Global - extremely easy to collaborate with. Jorge Cumbre Unseen
Jorge Cumbre
Unseen
Very professional and knowledgeable. I had a great experience working with Craft Words organizing communications training for the Digital Impact Alliance. They customized each workshop to our specific needs and industry, and were adaptable as new things came up. Our team had a lot of fun during the sessions and learned new strategies and techniques for writing and presenting. Arielle Diamond Senior Communications Manager, Digital Impact Alliance (DIAL)
Arielle Diamond
Senior Communications Manager, Digital Impact Alliance (DIAL)
Paul exemplifies the best elements in a writer: he’s constantly looking for inspiration, and maintains a childlike sense of wonder for new things. His appetite for all things literary is humbling and he’s the nicest guy you’ll ever meet. Ben Oliver Vice President, Creative and Original Content at RFRSH Entertainment / Blast Pro Series / Astralis / Origen
Ben Oliver
Vice President, Creative and Original Content at RFRSH Entertainment / Blast Pro Series / Astralis / Origen
Reliably supported our product teams with great copy, but also essential in setting up foundations for voice & tone and other content guidelines. Hertje Brodersen Head of Design ∙ Experience Strategist, Zalando
Hertje Brodersen
Head of Design ∙ Experience Strategist, Zalando
Paul just gets it. He elevates content to the next level. He’s a talented writer, creative and a very clever communicator. And he’s great to work with – hard working, passionate and extremely humble. Anna Murphy Content Manager, PepsiCo
Anna Murphy
Content Manager, PepsiCo
Everything you could ask for. On brief, on time and always looking to improve the work. Highly recommended. Raul Balreira Digital Project Manager, Tribal Worldwide London
Raul Balreira
Digital Project Manager, Tribal Worldwide London
It was a pleasure to work with Paul. His great collaborative mindset and professionalism push the deliverable to the next level. He’s a great content strategist, writer and thinker who asks insightful questions to push the design. I’ve never worked with a writer who influences design so much. Seisho Manabe Director, Frog Design
Seisho Manabe
Director, Frog Design
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