Barrabés Biz
Client
Industry
Tech
Services
B2B Copywriting Internal comms UX
www.barrabes.biz
Barrabés is an innovation company who create flexible digital solutions for businesses. They started talking to Craft when they were launching Nexplore – a tool that encourages the collaborative development of projects in the construction industry, from idea all the way through to global application. When it came to telling the world about Nexplore, Barrabés understood that groundbreaking ideas need sharper copy
Thankfully, Craft had gained a reputation for developing UX copy and for being undaunted by complex technical challenges. For example, Barrabés were reassured by our work for Sngular, where we turned tech talk into clear, impactful copy. As well as our experience with Telefonica Wholesale, when our task was to communicate technical information in a human way.
Craft’s brief was to sharpen the copy in the Nexplore innovation platform. This was an internal intranet platform built to run the global Nexplore programme. Employees were encouraged to share their exciting and innovative ideas. Exploring ways to harness the power of digital transformation to solve challenges in the construction, concessions, services and infrastructure sectors. The platform would then collect, manage and scale their ideas.
Our experts in UX writing focused on making sure all the copy in the Nexplore platform was clear and simple. Everything we wrote helped to contribute to an easy and engaging user journey. At the same time, we also had to bear in mind that the programme’s audience was international. Their first language may not have been English, so we had to avoid subtle nuances or idiosyncratic turns of phrase.
One of Craft’s other strengths is our attention to detail. After all, there were a LOT of screens to process as part of this project, so quality control was a major consideration. We’re also very adept at understanding potentially dry, technical subjects and then communicating them clearly and consistently. To ensure consistency, one of the tools we created was a glossary of the various technical terms in use.
The result of all this detailed work was an intranet platform judged to be a huge success. Our work in sharpening the copy to make it as engaging as possible had the desired effect. The site gathered lots of great ideas, while contributors really felt they had been listened to and inspired by others.
Get in touch to find out how Craft can help.
Really friendly, talented and experienced copywriters. We’ve worked together on several projects for Nike EMEA and Global - extremely easy to collaborate with. Jorge Cumbre Unseen
Jorge Cumbre
Unseen
Paul knows his audience. One of his sayings has become a team mantra – ‘Your audience always has an opinion. Start there.’ Anita Stubenrauch Author of Apple's Credo
Anita Stubenrauch
Author of Apple's Credo
Paul exemplifies the best elements in a writer: he’s constantly looking for inspiration, and maintains a childlike sense of wonder for new things. His appetite for all things literary is humbling and he’s the nicest guy you’ll ever meet. Ben Oliver Vice President, Creative and Original Content at RFRSH Entertainment / Blast Pro Series / Astralis / Origen
Ben Oliver
Vice President, Creative and Original Content at RFRSH Entertainment / Blast Pro Series / Astralis / Origen
Paul is a true wordsmith. He is never satisfied with ‘good enough.’ It was a pleasure to work with—and be inspired by—someone constantly seeking experts and experiences to hone his craft. Anita Stubenrauch Senior Content Manager, Apple
Senior Content Manager, Apple
Paul just gets it. He elevates content to the next level. He’s a talented writer, creative and a very clever communicator. And he’s great to work with – hard working, passionate and extremely humble. Anna Murphy Content Manager, PepsiCo
Anna Murphy
Content Manager, PepsiCo
Reliably supported our product teams with great copy, but also essential in setting up foundations for voice & tone and other content guidelines. Hertje Brodersen Head of Design ∙ Experience Strategist, Zalando
Hertje Brodersen
Head of Design ∙ Experience Strategist, Zalando
Tone of voice and brand challenges resolved via well-crafted words across all channels, to get you and your brand, business or organisation wherever you wish to go. Liam Morgan Cogs
Liam Morgan
Cogs
It was a pleasure to work with Paul. His great collaborative mindset and professionalism push the deliverable to the next level. He’s a great content strategist, writer and thinker who asks insightful questions to push the design. I’ve never worked with a writer who influences design so much. Seisho Manabe Director, Frog Design
Seisho Manabe
Director, Frog Design
Straight away, we saw Craft’s work ethic and can-do attitude. There have been many big projects where we needed support and this took a lot of weight off our shoulders and meant we could concentrate on more strategic decisions driving the projects. Andrew Penfold Digital & Content Marketing Manager, Security & Safety Things
Andrew Penfold
Digital & Content Marketing Manager, Security & Safety Things
Paul is one of the most insightful writers I’ve worked with. He’s a strong and proactive creative whose infectious enthusiasm and forethought have driven many global campaigns to success. I couldn’t recommend Paul more highly. David Clarke Executive Creative Director, Huge
David Clarke
Executive Creative Director, Huge
We recommend Craft Words to anyone who wants to find their voice and put personality to a brand. Simon Croft Founder and CD, Orangery
Simon Croft
Founder and CD, Orangery
Everything you could ask for. On brief, on time and always looking to improve the work. Highly recommended. Raul Balreira Digital Project Manager, Tribal Worldwide London
Raul Balreira
Digital Project Manager, Tribal Worldwide London
Craft Words patiently worked with us to have a deep understanding of our history, our purpose, our values, our successes and failures. They then translated that work into authentic stories and positioning which truly reflect who we are. We are very grateful to work with them. Alex Olmedo Co-Founder, Fast-Track
Alex Olmedo
Co-Founder, Fast-Track
Very professional and knowledgeable. I had a great experience working with Craft Words organizing communications training for the Digital Impact Alliance. They customized each workshop to our specific needs and industry, and were adaptable as new things came up. Our team had a lot of fun during the sessions and learned new strategies and techniques for writing and presenting. Arielle Diamond Senior Communications Manager, Digital Impact Alliance (DIAL)
Arielle Diamond
Senior Communications Manager, Digital Impact Alliance (DIAL)
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