Here we collect blogs, articles and thoughts on the industry and what we do. Some from Craft, some from our wider family. Send us your thoughts. We’re always looking for more.
15/07/2024
11 things to look for in a copywriting agency
11/07/2024
Tech copywriting for humans
08/07/2024
Most of writing is editing
05/07/2024
Copy mistakes what brands make
04/07/2024
Does anyone actually read copy?
02/07/2024
Why a consistent tone of voice is a like a stick of rock
25/06/2024
The importance of brand voice
24/06/2024
The curse of knowledge
18/06/2024
The danger of pigeonholing
17/06/2024
Do Copywriters Need AI? Or does AI Need Copywriters?
14/06/2024
Don’t Bury Your Brilliance
13/06/2024
Consistent messaging: how Nike just do it, and Reebok don’t
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